Smart POWER

Soft power Europe, in a world where hard power rules, must quickly shift from soft power to smart power to maintain its standard of living and, above all, its security. Since the USA became the dominant force in the world after WWII, Europe has suited itself in the role of soft power. Soft power is …

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Figureheads for your success in 2025

Europe has so much history that there is no room for the future I hope you have found peace and lightness around Christmas and New Year’s Eve with your family, your friends and also within yourself. I myself have found time to read about topics that interest and concern me: innovation and Europe. Thus, I …

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